The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsqaured2 philosophy, which has given life to a unique concept of alternative luxury.Recently, Dsqaured2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots. This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “Born in Canada, living in London, made in Italy”.
Sunday, 6 May 2012
THE BACKGROUND
Dsqaured2 is a bold, sexy and energetic fashion brand founded by the equally vibrant Caten twins from Canada. Dean and Dan Caten started the Dsqaured2 brand in 1994 with a menswear line and since then the empire has gone on to included womenswear, accessories and perfumes. In June 2007, the first DSqaured2 flagship store was opend in Milan's fashion district. Stores have since opened in Paris, Beijing, Cannes, Capri, Dubai, Hong Kong, Hong Kong Howloon, Kiev, Montecarlo, Shanghai and Singapore. Along with concessions and stockists in many other destinations.
The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsqaured2 philosophy, which has given life to a unique concept of alternative luxury.Recently, Dsqaured2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots. This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “Born in Canada, living in London, made in Italy”.
The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsqaured2 philosophy, which has given life to a unique concept of alternative luxury.Recently, Dsqaured2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits so embedded in their creative roots. This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “Born in Canada, living in London, made in Italy”.
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